How pharmaceutical companies do eCommerce with the best and simplest web design.

The pharmaceutical business is the best and booming business in the world. They never run out of clients, referrals or products and as such maintain a very healthy flow of business.

A lot of people are joining in on the financial gains as the best Pharmaceutical companies are allowing everyday people to come on board and sell their exclusive product for them. Some of the best brands like Absorb Health.

According to WHO, "The global pharmaceuticals market is worth US$300 billion a year, a figure expected to rise to US$400 billion within three years. The 10 largest drugs companies control over one-third of this market, several with sales of more than US$10 billion a year and profit margins of about 30%. Six are based in the United States and four in Europe. It is predicted that North and South America, Europe and Japan will continue to account for a full 85% of the global pharmaceuticals market well into the 21st century. Companies currently spend one-third of all sales revenue on marketing their products - roughly twice what they spend on research and development."

E-commerce allows companies to boost revenues by direct sales to customers. Manufacturers and wholesalers/distributors that do not have direct contact with customers in traditional retail channels can use the Internet to shrink the supply chain by bypassing retailers and selling directly to customers.

Furthermore, the iniquitousness of the Internet permits access at any time from any place interms of order placement to online drug stores. Customers that are often busy at work and, thus, not be able to place orders during regular business hours can place orders at night when most physical retail stores are closed.

Another benefit of e-commerce is how it annihilates almost completely the factor of geographical location. For example, customers in Abuja can visit the online store of a wholesale pharmacy located in Lagos, go through the product catalog and price list, put orders and make payments in real time.

E-commerce can also speedup revenue collection. When one considers the amount of time and effort taken in processing payments by checks which usually takes up to 48 hours, online payments either by bank wire transfer or credit/debit cards which is processed instantaneously becomes much more appealing.

BigCommerce makes it easy to sell online. You get a website, shopping cart, SEO, design, hosting and more. Try it for free! And if you are worried about how to design the site and begin the process you can work with 99Designs: Professional design for business & advertising. The world wide web is seriously plagued with millions of ways to design an ecommerce website but non as affordable and simple as you will get Everything you need to get your business online from 99Designs!  

Keep up with this post for more updated information!

Double your sales with content marketing

Content marketing is the new language of the world, and it is a bandwagon that is well worth getting on if you are interested in getting one up on your competitors and multiplying your sales figures every month. What was once a market dominated by whichever website could produce the highest volume of quality written content has evolved into a market where your connections, your format diversity, and your ability to connect with an audience across multiple mediums all help determine your success and ROI (Return of Investment).

Today’s content marketers have to analyze subjective situations and adapt to new technologies at a faster rate than ever before, but it’s only going to get more complex from here. Content marketing is going to go through some serious changes in the coming year, and if you want to stay ahead of the competition, you’ll have to prepare for them:

1. Aggregated content will put content marketing in the hands of users. 

What’s the best way to learn about public opinion? A large-scale survey, which takes bits of information from thousands of individuals to illustrate a broader picture. In 2016, this principle will be applied to content; complex software will be able to take blips of information from millions of social profiles and piece them together to form a coherent story. For example, Twitter’s new Project Lightning feature will collect images, videos, and posts from users to create stories and individual features on news and other special events as they unfold. This may threaten content marketing’s reach in the area of news coverage, but could hold promising alternative opportunities for publication.

2. Algorithms will threaten freelancers everywhere.

According to some estimates, by now you’ve read at least one article that was written by a robotic algorithm—and you didn’t even notice. Scary right! Today, journalistic algorithms are capable of producing articles about simple topics (like sports and weather). Soon, they’ll be capable of much more sophisticated tasks. While freelancers and part-timers have been the cost-effective go-to for the production of day-to-day content, in 2016, they could start being replaced by automated algorithms. Complex topics will require a human hand—at least for a few more years—but expect to see algorithms make a splash by the end of next year.

3. Google’s Knowledge Graph and instant answers will necessitate a shift toward long-form content.

Although Google’s Knowledge Graph has been around since 2012, it’s only recently that the vault has evolved into something truly impressive. It now appears for the vast majority of long-tail search queries, providing users with instant answers and information to common questions. Digital assistants like Siri and Cortana are attempting something similar. This sophisticated form of answer provision is removing the need to click any websites in the search results, reducing traffic to the traditional web pages that used to be their destination. In short, traffic to web pages that provide quick answers is starting to diminish, which will force content marketers to seek refuge in more complicated and more difficult topics.

4. Social media will offer new publishing options. Facebook started this trend when it introduced “Instant Articles.” 

Basically, Facebook realized that articles shared on its platform were often getting more visibility and more hits than the articles on their native publishing sites themselves. To resolve this dissonance, Instant Articles were intended to give publishers an alternative option; publish the articles immediately on the platform. Google is now introducing its own version, so expect to see this new type of publishing spread to a wide variety of other social and digital mediums.

5. Content will demand more visual mediums. 

There are several reasons why visual content will continue to become more important. Wireless connections and Internet speeds continue to increase, giving people more capacity to access images and videos even while on the go. The written content market continues to become more saturated, leaving users with a higher demand for more visual forms of content. And users are becoming increasingly impatient, needing faster and more instant forms of communication. The end result is a much higher demand for videos and other visual forms of content well into 2016.

6. Interactive content will emerge. 

With custom newsfeeds and tailored search results, users are already starting to grow accustomed to individualized results in the digital world. Soon, this will be applied to content, as users demand content that shifts or responds to user prompts. The unveiling of Oculus Rift (along with dozens of other virtual reality headsets) in 2016 could serve as the spark that finally introduces customizability and interactivity as a practical medium for content. Either way, expect to see the demand for individually tailored content grow.

7. Competition will skyrocket. 

The content market is borderline saturated already, but competition is only going to increase into 2016. Algorithms, new formats, and new technologies are making it easier and cheaper for businesses to get involved in content marketing. The end result is going to be a flooded market, with only the best of the best getting any kind of meaningful visibility. In 2016, more than ever before, quality of content will matter over quantity, and only the best will survive.

These seven trends mark the beginning of a new era for content marketing. Some, like Google’s Knowledge Graph and instant answers, threaten the groundwork of content marketing in general, while others, like algorithmically generated content, can be adapted to and taken advantage of. Look sharp for all these developments, make changes where you can, and enjoy the ride into 2016.

How to convert traffic into sales on your website

So you have the content, and the content has generated relevant traffic, now it's time to convert that traffic into money. For ecommerce sites that would mean product sales, for a regular site it would mean advertising that leads to profit for the publisher.

This post will focus on ecommerce sites, whether they have a retail store offline or not. This post will dive into a couple key ways you can increase your online sales and thereby your overall profit.

• Build a trustworthy relationship with your visitors

Obviously, they are enjoying coming to your site whether to window shop or as a point of reference, either way they are already displaying signs of online trust and so it is important to now build on that trust. Make up for the lack of face to face comfort with testimonials written by your actual pleased clients. Make sure your website's security certificate is always up to date. Lists the associations and accreditation's that the company posses on the site. Most people seriously neglect to market there site locally, doing so shows that your site is for the people and by the people.

• Improve your website's navigation

Some of the most popular website online have the simplest of layouts. Most of them use simple host site developers such as WordPress. Massive companies such as Apple, BBC, and CNN. So, what can we learn from these sites? Keep it simple and to the point. Allow users to go from featured product to checkout without having to navigate through your entire site. Give them as much information on one page as possible, and be consistent. Have categories and sections. These days it also helps to have a call to action button. Do not pressure users into opening accounts in order to checkout. Make checkout simple and more people will purchase. 

• Think about who you are targeting

Your audience is your top priority, getting to know them is your key to sustainable growth for your site as well as your sales. Set up Google Analytic and get on top of who your audience is, where they are from and what they are looking for or clicking on the most. Find ways to make it more attractive for them to seal the deal and purchase. Tailor the content to your users. It is even worth tracking how your competitors sites are performing and how your target demographic is using their site, their interests on their site etc. Make this something that is done regularly so as to keep on top of your audience. 

• Be clear

Be transparent in the information you provide, and please try your best to limit the amount of information that you request from potential customers as well as customers themselves. No one likes to enter loads of information just to be able to purchase a product.

If you have any questions or need any advice please feel free to leave a comment or shoot us an email. Please be sure to check out our post on expert tips to increase website traffic .