Showing posts with label #website. Show all posts
Showing posts with label #website. Show all posts
Thursday, 22 December 2016
Thursday, 23 June 2016
What does Facebook have coming next for their website?
So, according to the researchers over at Princeton University, Facebook is heading for a serious downward spiral in 2017! They report a predicted lose of approximately 80% of it's users in 2017. Of course Facebook data scientist are calling the report utter non sense and saying basically it is baseless and untrue.
Now, from where we sit, Facebook has had a rather good run, and is still going quite strong, at least in the Caribbean. We are sure that if they do an impromptu survey, they will show great results in terms of how many users they still have and how well people are receiving their site. Like all companies online or off, they will have to continue to innovate their product so as to keep the appeal and the loyalty of the ever changing young audience's attention. But, by no means we can actually foresee such a massive downturn of events, We think that focusing more heavily on the security of the users personal information and finding creative ways to limit the amount of access the young and trouble prone audience aka teenagers have to the amount of data they upload, access and share would also work in their favor. Here's a helpful tip (if anyone is reading from Facebook) perhaps you guys should consider the profile growing with the individual type of thing, you know like -- you are 15 yeas old, so your profile will have certain limitations than that of an 18 year old, and both would be unlike that of a 21 year old and so on..... This would reduce a lot of the trouble that societies globally are having with the information giant and take it out of the problem area of the internet. Who knows if they find a great and effective way to do this they might stand such a great chance of growing their audience that places in the world that banned them; like some Asian countries may just open the door and let them in.
In each age bracket should be allowed something different as far as user experience, as we explained above for obvious reasons. But, let's take it a bit further and even go as far to say that each age group desire and would enjoy different things from their online experience. For instance ages 10-17 definitely would enjoy a place where they can personalize it and make it their own, a place they can customize and show their personalities, with more emphasis on sharing video's, games and instant messaging, (Perhaps even allowing people to monetize their content). A place where if their are any advertisements, they are limited to the age group. Meanwhile, the more adult user may not desire so much customization as they might be looking to network and grow businesses, and maybe even prospect on a potential relationship etc. And, well the user in between (the ever blossoming young adult) they something different as per the generational needs as well. Diversifying in such a way would certainly allow for growth and longevity of the Facebook brand. Not to mention gain back mass amounts of trust in parents as well as even countries in the internet giant Facebook brand. Oh, and news flash to Facebook, stop forcing users to download your messenger app in order to enjoy messenger. Not every one has a phone with room enough to do so and guess what this gives way for brands like whatsapp to shine. Work on your accessibility. Facebook has everything other apps have and can very well stay ahead of the game, but may be loosing out simply to the user experience, and the accessibility.
Over at the tech giant Techcrunch Facebook has long debunked the rumors, but, it is yet to be seen as 2017 is upon us.
The main take away from this is that the next step that Facebook should consider is blogging for certain age groups and monetization worldwide....we guarantee you that this will retain and even gain you millions of users.
Now, from where we sit, Facebook has had a rather good run, and is still going quite strong, at least in the Caribbean. We are sure that if they do an impromptu survey, they will show great results in terms of how many users they still have and how well people are receiving their site. Like all companies online or off, they will have to continue to innovate their product so as to keep the appeal and the loyalty of the ever changing young audience's attention. But, by no means we can actually foresee such a massive downturn of events, We think that focusing more heavily on the security of the users personal information and finding creative ways to limit the amount of access the young and trouble prone audience aka teenagers have to the amount of data they upload, access and share would also work in their favor. Here's a helpful tip (if anyone is reading from Facebook) perhaps you guys should consider the profile growing with the individual type of thing, you know like -- you are 15 yeas old, so your profile will have certain limitations than that of an 18 year old, and both would be unlike that of a 21 year old and so on..... This would reduce a lot of the trouble that societies globally are having with the information giant and take it out of the problem area of the internet. Who knows if they find a great and effective way to do this they might stand such a great chance of growing their audience that places in the world that banned them; like some Asian countries may just open the door and let them in.
In each age bracket should be allowed something different as far as user experience, as we explained above for obvious reasons. But, let's take it a bit further and even go as far to say that each age group desire and would enjoy different things from their online experience. For instance ages 10-17 definitely would enjoy a place where they can personalize it and make it their own, a place they can customize and show their personalities, with more emphasis on sharing video's, games and instant messaging, (Perhaps even allowing people to monetize their content). A place where if their are any advertisements, they are limited to the age group. Meanwhile, the more adult user may not desire so much customization as they might be looking to network and grow businesses, and maybe even prospect on a potential relationship etc. And, well the user in between (the ever blossoming young adult) they something different as per the generational needs as well. Diversifying in such a way would certainly allow for growth and longevity of the Facebook brand. Not to mention gain back mass amounts of trust in parents as well as even countries in the internet giant Facebook brand. Oh, and news flash to Facebook, stop forcing users to download your messenger app in order to enjoy messenger. Not every one has a phone with room enough to do so and guess what this gives way for brands like whatsapp to shine. Work on your accessibility. Facebook has everything other apps have and can very well stay ahead of the game, but may be loosing out simply to the user experience, and the accessibility.
Over at the tech giant Techcrunch Facebook has long debunked the rumors, but, it is yet to be seen as 2017 is upon us.
The main take away from this is that the next step that Facebook should consider is blogging for certain age groups and monetization worldwide....we guarantee you that this will retain and even gain you millions of users.
Saturday, 28 May 2016
How to convert traffic into sales on your website
So you have the content, and the content has generated relevant traffic, now it's time to convert that traffic into money. For ecommerce sites that would mean product sales, for a regular site it would mean advertising that leads to profit for the publisher.
This post will focus on ecommerce sites, whether they have a retail store offline or not. This post will dive into a couple key ways you can increase your online sales and thereby your overall profit.
- Build a trustworthy relationship with your visitors
Obviously, they are enjoying coming to your site whether to window shop or as a point of reference, either way they are already displaying signs of online trust and so it is important to now build on that trust. Make up for the lack of face to face comfort with testimonials written by your actual pleased clients. Make sure your website's security certificate is always up to date. Lists the associations and accreditation's that the company posses on the site. Most people seriously neglect to market there site locally, doing so shows that your site is for the people and by the people.
- Improve your website's navigation
Some of the most popular website online have the simplest of layouts. Most of them use simple host site developers such as WordPress. Massive companies such as Apple, BBC, and CNN. So, what can we learn from these sites? Keep it simple and to the point. Allow users to go from featured product to checkout without having to navigate through your entire site. Give them as much information on one page as possible, and be consistent. Have categories and sections. These days it also helps to have a call to action button. Do not pressure users into opening accounts in order to checkout. Make checkout simple and more people will purchase.
- Think about who you are targeting
Your audience is your top priority, getting to know them is your key to sustainable growth for your site as well as your sales. Set up Google Analytic and get on top of who your audience is, where they are from and what they are looking for or clicking on the most. Find ways to make it more attractive for them to seal the deal and purchase. Tailor the content to your users. It is even worth tracking how your competitors sites are performing and how your target demographic is using their site, their interests on their site etc. Make this something that is done regularly so as to keep on top of your audience.
- Be clear
Be transparent in the information you provide, and please try your best to limit the amount of information that you request from potential customers as well as customers themselves. No one likes to enter loads of information just to be able to purchase a product.
If you have any questions or need any advice please feel free to leave a comment or shoot us an email. Please be sure to check out our post on expert tips to increase website traffic .
Subscribe to:
Comments (Atom)