So you have the content, and the content has generated relevant traffic, now it's time to convert that traffic into money. For ecommerce sites that would mean product sales, for a regular site it would mean advertising that leads to profit for the publisher.
This post will focus on ecommerce sites, whether they have a retail store offline or not. This post will dive into a couple key ways you can increase your online sales and thereby your overall profit.
- Build a trustworthy relationship with your visitors
Obviously, they are enjoying coming to your site whether to window shop or as a point of reference, either way they are already displaying signs of online trust and so it is important to now build on that trust. Make up for the lack of face to face comfort with testimonials written by your actual pleased clients. Make sure your website's security certificate is always up to date. Lists the associations and accreditation's that the company posses on the site. Most people seriously neglect to market there site locally, doing so shows that your site is for the people and by the people.
- Improve your website's navigation
Some of the most popular website online have the simplest of layouts. Most of them use simple host site developers such as WordPress. Massive companies such as Apple, BBC, and CNN. So, what can we learn from these sites? Keep it simple and to the point. Allow users to go from featured product to checkout without having to navigate through your entire site. Give them as much information on one page as possible, and be consistent. Have categories and sections. These days it also helps to have a call to action button. Do not pressure users into opening accounts in order to checkout. Make checkout simple and more people will purchase.
- Think about who you are targeting
Your audience is your top priority, getting to know them is your key to sustainable growth for your site as well as your sales. Set up Google Analytic and get on top of who your audience is, where they are from and what they are looking for or clicking on the most. Find ways to make it more attractive for them to seal the deal and purchase. Tailor the content to your users. It is even worth tracking how your competitors sites are performing and how your target demographic is using their site, their interests on their site etc. Make this something that is done regularly so as to keep on top of your audience.
- Be clear
Be transparent in the information you provide, and please try your best to limit the amount of information that you request from potential customers as well as customers themselves. No one likes to enter loads of information just to be able to purchase a product.
If you have any questions or need any advice please feel free to leave a comment or shoot us an email. Please be sure to check out our post on expert tips to increase website traffic .