About Long tail keywords

Competitiveness of the market

In some markets, it is really hard to rank. Some markets are just highly competitive, with large companies dominating the search results, such as technology, news and a lot of the business sectors. These companies have a very large budget to spend on marketing in general and SEO specifically. Ranking in these markets is hard. You will be unable to compete on a small budget in a market like the travel industry using search terms as Vacation Hawaii.However, if you have your mission clear, you should be able to define what makes your product or website stand out from this market. The key is to find your niche, use YOUR mission in order to start ranking! Taking my example of cruises for single moms to Hawaii would mean that you should focus on the less competitive term [single mom cruises Hawaii]. Again, use words that are used by your target audience (and avoid difficult terminologies).

Long tail keywords and ranking

It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focusing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. Because of the long tail keywords and how specific the entries are for the search.The longer and more specific the search terms are, the higher the chances of conversion are. 

Understanding the search demand curve is critical. We've included a sample keyword demand curve, illustrating the small number of queries sending larger amounts of traffic alongside the volume of less-searched terms and phrases that bring the bulk of our search referrals.