What does Facebook have coming next for their website?

So, according to the researchers over at Princeton University, Facebook is heading for a serious downward spiral in 2017! They report a predicted lose of approximately 80% of it's users in 2017. Of course Facebook data scientist are calling the report utter non sense and saying basically it is baseless and untrue. 



Now, from where we sit, Facebook has had a rather good run, and is still going quite strong, at least in the Caribbean. We are sure that if they do an impromptu survey, they will show great results in terms of how many users they still have and how well people are receiving their site. Like all companies online or off, they will have to continue to innovate their product so as to keep the appeal and the loyalty of the ever changing young audience's attention. But, by no means we can actually foresee such a massive downturn of events, We think that focusing more heavily on the security of the users personal information and finding creative ways to limit the amount of access the young and trouble prone audience aka teenagers have to the amount of data they upload, access and share would also work in their favor. Here's a helpful tip (if anyone is reading from Facebook) perhaps you guys should consider the profile growing with the individual type of thing, you know like -- you are 15 yeas old, so your profile will have certain limitations than that of an 18 year old, and both would be unlike that of a 21 year old and so on..... This would reduce a lot of the trouble that societies globally are having with the information giant and take it out of the problem area of the internet. Who knows if they find a great and effective way to do this they might stand such a great chance of growing their audience that places in the world that banned them; like some Asian countries may just open the door and let them in. 

In each age bracket should be allowed something different as far as user experience, as we explained above for obvious reasons. But, let's take it a bit further and even go as far to say that each age group desire and would enjoy different things from their online experience. For instance ages 10-17 definitely would enjoy a place where they can personalize it and make it their own, a place they can customize and show their personalities, with more emphasis on sharing video's, games and instant messaging, (Perhaps even allowing people to monetize their content). A place where if their are any advertisements, they are limited to the age group. Meanwhile, the more adult user may not desire so much customization as they might be looking to network and grow businesses, and maybe even prospect on a potential relationship etc. And, well the user in between (the ever blossoming young adult) they something different as per the generational needs as well. Diversifying in such a way would certainly allow for growth and longevity of the Facebook brand. Not to mention gain back mass amounts of trust in parents as well as even countries in the internet giant Facebook brand. Oh, and news flash to Facebook, stop forcing users to download your messenger app in order to enjoy messenger. Not every one has a phone with room enough to do so and guess what this gives way for brands like whatsapp to shine. Work on your accessibility. Facebook has everything other apps have and can very well stay ahead of the game, but may be loosing out simply to the user experience, and the accessibility.

Over at the tech giant Techcrunch Facebook has long debunked the rumors, but, it is yet to be seen as 2017 is upon us.

The main take away from this is that the next step that Facebook should consider is blogging for certain age groups and monetization worldwide....we guarantee you that this will retain and even gain you millions of users.

How to take your social media marketing to the next level.

• Create and follow a plan

Creating and following a plan when it comes to social media just makes everything run a lot smoother, Keeps a company focused. I usually go with a 12 month plan as it allows for forward planning for holidays and other factors that business need to take into consideration. Planning the content that will be shared ahead of time takes all the guess work out of social media that usually leads to the posting of less relevant topics, this helps the company keep the customers mind on the exact tract they need it to be on.

• Tailor posts to each network

Sometimes, tailoring posts to each individual network could work in your favor as each network does a bit of something different from the other. Food for thought.

• Use hashtags properly

When it comes to hashtags, less is more, no more than 3 hashtags per post is the recommended amount. More or less a hashtag is the shortened version of a post description that makes it easier for all posts related to the hashtag topic to be grouped together and as such searched. Using a hashtag gives a more convenient searching option to the user of the site or social media page. Instead of just using the search bar which would lead to one result. Clicking the hashtag leads all the relevant posts under the hashtag.

• Engage with your followers 

The point of social media is to make connections. When a company simply focuses on placing links to the posts from their website on social media. It losses the customers and potential customers attention. Engage with your customers and keep their attention. Ask questions, stimulate conversation and feedback, This encourages the company to build more meaningful relationships with the customer outside of just product or service sales.

• Mix up the content you share

People generally have a short attention span, by mixing up the content between, posts, images, video, other websites etc, you keep them interested and coming back for more.

• Batch social media activity 

Social Media is very time consuming and can cause you to loose hours of productivity if done incorrectly. However, when you link all the social media pages together and then to your main website of activity, it becomes a bit more manageable.This actually increases productivity by over 40%. This way a company can set aside an average of 30 minutes a day to dedicate to social media, and not loose valuable productive time.

• Be unique

Do not be afraid of rejection. Most people are so they don't show their true selves when putting out social media posts, or they avoid it all together. But, the true secret to the success of social media os authenticity. 

Check out the books below on Social Media Marketing Explained:

   

Social Screening.....a part of the interview process that you should master.

Social screening has almost become a staple in the way in which employers seek out the perfect candidate for the job.

How can you stay ahead of the game and pass this part of the interview process that you were less formally invited too? Read on...

The amount of employers using social media as a means of researching their client has steadily grown over the past 5 years. Networks such as Facebook and Twitter allow employers to get a glimpse of their perspective candidate outside of the confines of a traditional resume and cover letter.

Why do that you may ask? Well, 60% do so to find reasons why they should hire you, things that further support your qualifications or that may make you better suited for the role up for grabs, however 21% research social media to find reason why they should not hire you. But that's not all, some actually want to know what others are saying about you and on the other hand some just want to see whether or not you maintain a professional persona outside of the work place. Either way, in the current world in which we live maintaining a great image offline as well as on is key, as both things go into consideration and are under evaluation before you become someone's employee. 

Here are some of the posts to avoid on social media so as not to deter a potential hire: 

• Provocative or inappropriate photographs, videos or other information
• Information about a candidate drinking or using drugs
• Discriminatory comments related to race, religion, gender, etc.
• Bad-mouthing of a previous company or fellow employee
• Poor communication skills

Some things that led to a successful hire that you may not know are: 

• The candidate's background information matched the job qualifications.
• The candidate's site conveyed a professional image.
• The candidate's personality came across as a good fit with company culture.
• The candidate was well-rounded and showed a wide range of interests.
• The candidate had great communication skills.

Some things to keep in mind we would say.