Friday, 13 May 2016

How to take your social media marketing to the next level.

  • Create and follow a plan
Creating and following a plan when it comes to social media just makes everything run a lot smoother, Keeps a company focused. I usually go with a 12 month plan as it allows for forward planning for holidays and other factors that business need to take into consideration. Planning the content that will be shared ahead of time takes all the guess work out of social media that usually leads to the posting of less relevant topics, this helps the company keep the customers mind on the exact tract they need it to be on.
  • Tailor posts to each network
Sometimes, tailoring posts to each individual network could work in your favor as each network does a bit of something different from the other. Food for thought.
  • Use hashtags properly
When it comes to hashtags, less is more, no more than 3 hashtags per post is the recommended amount. More or less a hashtag is the shortened version of a post description that makes it easier for all posts related to the hashtag topic to be grouped together and as such searched. Using a hashtag gives a more convenient searching option to the user of the site or social media page. Instead of just using the search bar which would lead to one result. Clicking the hashtag leads all the relevant posts under the hashtag.
  • Engage with your followers 
The point of social media is to make connections. When a company simply focuses on placing links to the posts from their website on social media. It losses the customers and potential customers attention. Engage with your customers and keep their attention. Ask questions, stimulate conversation and feedback, This encourages the company to build more meaningful relationships with the customer outside of just product or service sales.
  • Mix up the content you share
People generally have a short attention span, by mixing up the content between, posts, images, video, other websites etc, you keep them interested and coming back for more.
  • Batch social media activity 
Social Media is very time consuming and can cause you to loose hours of productivity if done incorrectly. However, when you link all the social media pages together and then to your main website of activity, it becomes a bit more manageable.This actually increases productivity by over 40%. This way a company can set aside an average of 30 minutes a day to dedicate to social media, and not loose valuable productive time.
  • Be unique
Do not be afraid of rejection. Most people are so they don't show their true selves when putting out social media posts, or they avoid it all together. But, the true secret to the success of social media os authenticity. 

Check out the books below on Social Media Marketing Explained: